Last summer, Nathalie Pinguet was named deputy general manager of sales and acquisitions at Superights, where she is charged with leading the sales and acquisitions strategy for all media, among other duties. Prior to joining the company, she worked for TF1 as deputy director of the youth programming unit and deputy head of programming.
Pinguet speaks with TV Kids Weekly’s Kristin Brzoznowski about her overall strategy at Superights, the rollout of Pat the Dog, where the company scouts for new IP and its plans in the live-action space.
TV KIDS: What is guiding your overall strategy at Superights?
PINGUET: I am very proud to have joined Superights’ team [around] six months ago now! My 20 years’ experience at the youth department of the main TV channel in France, TF1, is a real benefit to understanding the needs of broadcasters, who are now my clients.
Superights became a not-to-be-missed partner on the international market with a catalog of around 20 programs, among which there are 12 completed series and six in production or in development. Our strategy is, of course, to be in symbiosis with our buyers—we go and meet with them on site and at all major kids’ markets—but also to keep close partnerships with the producers we represent. From the development phase of each project to the final delivery, we set up a tailor-made strategy and start closing presales as soon as possible.
We are very much looking for quality programs to expand our catalog; our focus is on production value rather than quantity.
TV KIDS: How has the rollout been for Pat the Dog and are there any new developments for the IP that you would like to share?
PINGUET: Pat the Dog is our biggest hit to date. We closed many presales early in the process, which is quite unusual today in the industry, but thanks to the high quality of the first elements and the strong initial concept, broadcasters were convinced of its potential!
Commissioned by Canal+ Family, Teletoon+ and Rai, with RTBF and VRT, the series has been sold in over 180 territories and is broadcast on major pay-TV kids’ networks such as Disney Channel in the U.S., Turner channels in EMEA and the Asia Pacific, and Discovery Kids in Latin America. We are now working on expanding the free-TV exposure of the brand. We recently signed with Disney in Spain and Germany. To reinforce the exposure of the brand, we entrusted worldwide L&M rights to ProSiebenSat.1 Licensing.
The series is performing very well, and we [just] announced season two
Superights inks Free TV deals in Latin America
Indie French distributor Superights announced today that it has secured key partnerships in Latin America with Free TV broadcasters in Colombia, Argentina, Mexico and Brazil for several titles of its catalogue.
Senal Colombia, national public broadcaster acquired the educational comedy Kika & Bob (52x13’) while in Mexico, Canal Once picked up the collection of tales Story Time! (26x13’) and Will (52x2’), a shortcom based on the daily life of a 10 years old boy in a wheelchair
Argentinian kids’ channel Paka Paka also selected Story Time! in addition to the preschool adventure comedy Emmy & Gooroo (52x11’) and Brazilian TV Escola acquired Will and the investigation comedy Picnic with Cake (13x5’ + 1x26’).
“We are very proud to step up again in the region with these first partnerships with key Free TV broadcasters. Latin America is a significant market for us where we have with a tailormade strategy!” says Safaa Benazzouz, Sales Manager of Superights in Latin America
Superights is proud to announce the acquisition of the worldwide distribution rights of "Clay Time" (30x3’ + 30x1’30”), a series targeted at 3 to 5 year old children.
Produced for France Televisions by French studio REAZ founded in 2015, ‘Clay Time’ invites in each story young viewers to create new characters with modeling clay, guided by the sweet voice of the narrator. This colorful program helps children in their daily life learning process through every animal heroes: Zoe the Giraffe, Roger the Roster, Raspberry the Turtle…
30 tutorials of 1’30” will come with the series for an online use allowing kids to also create at home the animals and objects of each episode and imagine their own stories.
Indie French distributor Superights announced today that Pat the Dog (78x7’), the cartoon comedy which successfully launched last year at Mip Junior, has been acquired by The Walt Disney Company and TV3 Catalunya in Spain and The Walt Disney Company in Germany, expanding the free TV exposure of the brand in Europe.
Produced by Superprod in Vanilla Seed’s studio in Angouleme (France) and Italian company Animoka for Canal+ Family, Teletoon+ and RAI, the adaptation of the mobile game sensation had previously been sold to RTBF, VRT, TSR, Radio Canada, Discovery Latin America, Turner EMEA & Asia Pacific and The Walt Disney Company in the US, covering over 180 territories. Season 2 is already in preparation.
Disney Channel in Spain premiered Pat el Perro on September 18th every week days at 8:20am, 3:30pm, 5:45pm, 8:35pm and 11am, 12:30 and 8pm during the weekend. TV3 Catalunya is airing the series on Super 3 every week days at 7:45pm under the title Pat, el gos.
Disney Channel in Germany will launch the series Pat der Hund in 2018 after Turner’s first pay TV window.
“We are extremely proud to expand Pat the Dog’s presence in Europe with these key broadcasters. We will have soon other great news to announce as season 2 is already in preparation and licensing & merchandising looks very promising.” says Nathalie Pinguet, Deputy General Manager of Superights.
Superights has inked a worldwide (excluding Nordics) distribution deal with Spark, founded by Nils Stokke, for their live action preschool series ‘Bo Bear’ (26x5’)!
Commissioned by NRK, the 26x5’ live action series follows the daily adventures of young kids and their best fluffy friend Bo Bear. The puppet will guide them in their daily adventures with a lot of imagination, fantasy, kindliness and above all, complicity.
The series is already broadcasted in YLE in Finland, and DR in Denmark.
Books are published by Gyldendal in addition to a line of products developed by Blafre in the Nordics territories. A long feature version of the programme is already in production.
“We are very proud to welcome Bo Bear, a lovely and mischievous little bear, among our heroes! The acquisition of this live action puppet series, targeting a preschool and family audience, enhances Superights’ strategy to enrich and diversify its catalogue to better respond to its clients’ needs” says Nathalie Pinguet, Deputy General Manager of Superights
“Recent studies show that preschoolers watch more live-action content than ever before, leading the broadcasters to be more curious about such content. Bo Bear is one of the few drama series where three year old kids play the leading roles, and I'm thrilled to work with the great team at Superights to present the series worldwide.” commented Nils Stokke, founder of Spark.
Superights is proud to announce Nathalie Pinguet is joining its teams as Deputy General Manager.
Nathalie Pinguet has dedicated her career to kids and family programming. She started at advertising agency CARAT where she handled major accounts such as FERRERO (Kinder, Nutella...), then at LEO MEDIA agency as the senior account manager for KELLOG’S. Nathalie then joined TF1 where she became Deputy Director of the Youth Programming Unit and Deputy Head of Programming. There, she was in charge of kids programming and acquisition strategy for TF1 Group. With a deep knowledge of kids brands and programs, their viewing habits, Nathalie is an expert in kids and family programs and their development. Throughout her career she has also gained an intimate understanding of broadcasters needs.
She will be heading Superights, leading sales and acquisition strategy for all media, as well as marketing and communication.
"I’ve been a longtime fan of Superights’ first class catalogue and its dynamic team ! I am very proud to join the company and to dedicate my energy to our clients: TV channels, digital platforms and of course the producers who put their trust in us” said Nathalie Pinguet.
Indie French distributor Superights announced today that Helen’s Little School (52x11’), the preschool social development comedy series coproduced by Superprod & Muse Entertainment and Boyster (52x13’), the comedy series produced by Je Suis Bien Content in association with The Walt Disney Company EMEA have been licensed to UYoung Culture & Media Group which will represent all TV, home-entertainment and digital rights for both shows in mainland China.
Five year old Helen and her very special class will be introduced next fall through France Television’s France 5 (France), Télé-Québec, TFO, Knowledge Network, BBC Kids (Canada) and Discovery’s youth channel DKids (Latin America) while the hilarious adventures of the oyster boy have already conquered the audiences of France Televisions, The Walt Disney Company (USA, South East Asia, India, Japan, Latin America), Animax (South Korea) and French speaking channel TV5 (global).
“Dedicated to delivering high quality western animation to China, UYoung is excited to bring Helen’s Little School and Boyster into China where the shows are sure to be enjoyed by millions of Chinese children." comments Clara Yang, Vice President of UYoung.
"We are thrilled of this first collaboration with UYoung. We feel there could be no best partners for our shows in China" says Morgann Favennec, Deputy MD in charge of international sales & acquisitions.
Founded in 2000 in Beijing, UYoung Culture &
Media (UYoung) is a leading Chinese kids & family media and entertainment
company dedicated to Creating and Spreading Joyfulness to Children and Their
Families. In addition to creating original kids Intellectual Property Brands
for the Global market, UYoung acquires, distributes and manages the consumer
products of esteemed international kids properties for the China market.
Indie French distributor Superights announced today that Pat the Dog (78x7’), the cartoon comedy which launched last year at Mip Junior, has been acquired by ABC Cable Networks Group to be broadcast on Disney Channel US in the summer.
Produced by Superprod in Vanilla Seed’s studio in Angoulême (France) and Italian company Animoka for Canal+ and RAI, the adaptation of the mobile game sensation played by 27m people around the globe had previously been sold to RTBF, VRT, TSR, Radio Canada, Discovery Latin America and Turner EMEA & APAC among others. The terrestrial sales will start at Mip-TV next week.
“We are extremely proud that Disney Channel will be airing 'Pat the Dog' in the US. Our series is in good company on this esteemed kids network.” says Favennec, Deputy MD of Superights.
The cartoon comedy launched last year at Mip Junior -where it ranked number 3 out of 1.042 registered programs- has been adopted by Turner for its second flagship kids’ channel, Boomerang across EMEA and APAC.
Originally commissioned by Canal+ and RAI, the adaptation of the mobile game sensation played by 27m people around the globe will also be broadcast on RTBF, VRT, Radio Canada and Discovery Latin America in addition to ongoing discussions in Europe and the US.
Produced by French studio Superprod and Italian company Animoka, the series is set to premiere this spring.
Superights is thrilled to announce the 2016 twice Kidscreen Awarded series « Puffin Rock » (78x7’) has been travelling around the globe.
Narrated by comedy star Chris O’Dowd, the co-production between Oscar-Nominated Cartoon Saloon, Dog Ears and Penguin Random House was initially commissioned by RTEJr and Nick Jr UK and already picked-up by NRK (Norway), SVT (Sweden), RUV (Iceland), ABC (Australia) and Netflix. But the series has been continuing its worldwide roll-out landing on Nick Jr Australia, DR (Denmark), BBC Alba (Scotland), Sic Kids (Angola & Mozambique), e-Junior (UAE) Hop! (Israel), Daekyo (South Korea) and Good TV (Taiwan). ABC Commercial has also secured the DVD rights for a Spring release of season 1.
Set on a wild island off the coast of Ireland, Puffin Rock is a playful green series for pre-schoolers. The series follows the daily adventures of the cute sister and brother puffling pair, Oona and Baba, who explore their natural environment along with their parents and animal friends.Superights is thrilled to announce the 2016 twice Kidscreen Awarded series « Puffin Rock » (78x7’) has been travelling around the globe.
Superights has inked a worldwide (excluding China and Spain) distribution deal with Chinese Left Pocket Studio and Spanish Tomavision SL for their gender neutral preschool series Emmy & Gooroo.
The 52 x
eleven-minute series follows Emmy, a creative and resourceful 5-year-old girl,
and her best friend Gooroo, a big, furry and
huggable creature, in
their daily adventures in the magic forest. Their world is full of fabulous beings, such as animals
and plants that can talk, dance... and even cook! Every day brings a brand new
and exciting challenge for Emmy and Gooroo to seek out and overcome in this
inviting and inspiring world.
& Gooroo won the first prize of MIP Junior International Pitch 2014, as
well as the International Kidscreen East Pitch-it Event. Now in production, the
52 episodes will be completed by fall 2017.
Many thanks to all our partners for their trust and support!!
Superights is thrilled to announce their first collaboration with newly created French production company Folivari as the new specialist of kids and family entertainment will distribute a collection of three TV specials adapted from Benjamin Renner's comic books: The Big Bad Fox, A Baby To Deliver and APerfect Christmas.
Superights is thrilled to announce they will be heading to Kidscreen with two new animated series in their catalogue: "Story Time!" (13x13') and "Will" (52x2')
Picnic With Cake (13x5' plus a 26' special) the multi-Award nominated preschool collection previously bought by KRO (The Netherlands), VRT (Belgium), TV3 (Catalunya), ERR (Estonia), TV2 (Norway), SVT (Sweden), DR (Denmark), has just been picked up by Radio Telivizija Slovenija (Slovenia), RUV (Iceland), YLE (Finland) and Zoomoo (Brazil) confirming its worldwide hit!